Alex and Flor chat with Renee Gittins in this episode, the Executive Director of the International Game Developers Association. She shares insights on the design and process of creating her new game, Potions: A Curious Tale. Learn about video game design, where game development meets localization and inclusivity in the video game industry.
How can Western game developers make their way into the Asian market? You need a partner. Chinese regulations are strict, so proper localization, marketing, and PR are key. Get more insights from Vlad on navigating the Chinese market in this episode of Open World.
Get a first-hand perspective of localizing games in the Japanese market from Yuhei Nasu, guest on this episode of Open World. With over 12 years of experience in the localization industry in Japan, Nasu shares details on what brought him to the industry, a day in the life of a localization producer, the challenges of English dialects and the strict video game rating system in Japan. The Open World team also shares a LocFact on how Pokemon character names are transcreated across different languages. At the end of the episode as usual, Nasu and the Open World team share some of their favorite memes.