The localization process of a video game is huge — and involves many different teams, tons of research, and technology. Learn the ins and outs of the localization process from this episode’s guest, Cristina Hernández. She’s worked on the localization of AAA games such as God of War and Detroit: Become Human.
The localization specialist is the last bastion of defense between a game and the players. Get the inside scoop from Sebastian Erasmy on what it’s like working in game localization at Ubisoft.
How can Western game developers make their way into the Asian market? You need a partner. Chinese regulations are strict, so proper localization, marketing, and PR are key. Get more insights from Vlad on navigating the Chinese market in this episode of Open World.
Almost everything we interact with involves localization, whether it’s a Netflix show, video game or app on our phone. Denisse Kreeger strives to talk about the value of localization across all industries, and in this episode, she shares her journey from federal government investigations to dubbing to video game development, while building a healthy and diverse work environment. Don’t miss the LocFact on cultural influences in League of Legends and a sneak peek of Arcane: Animated Series from Riot Games.
Speaking strange languages and living in foreign lands was the dream for Hugo Miranda, after living in his small home country of Costa Rica. After living abroad in both the US and Taiwan, Hugo’s passion for linguistics and bilingualism grew, leading him to work in the video game localization industry, giving him opportunities to share his passion for language with future generations.
Working as a freelance translator requires proactivity to keep up with rates, market research and new technologies. In this episode of Open World, we hear from Federica Lusardi who shares her experience finding her way as an Italian translator in London, from freelance to in-house at Square Enix. She chats about best practices for translating visual novels, marketing campaigns, and how to expand languages for indie games.
Localizing a video game is no small task, and it requires you to compromise, prioritize, maintain a clear direction, and collaborate with the myriad of disciplines involved in creating a game, says this week’s guest, Ulises Uno, Content and Localization Manager at etermax. In this episode of Open World, get the inside scoop on Etermax and the expansion of their mobile trivia games to Latin American markets from Ulises, along with some great industry tips and the concept behind his “meme museum”.
Working on a game with tons of content like Disco Elysium requires solid reference materials and systems in place to ensure consistency throughout the localization process. For Ivan Lopes, having passionate fans and methods to get direct player feedback is also vital in a big video game localization project. In this episode of Open World, our guest shares his experience working on the localization of Disco Elysium in Brazilian Portuguese and how his background prepared him for this challenge.
Creating the world inside a video game requires thoughtful and intentional considerations of cultural elements– from character design and outfits to symbols and architecture. Culturalization expert and geopolitical strategist, Kate Edwards joins Open World this week to share insight and guidance for effectively navigating video game culturalization. She highlights the importance of allegories for bridging real-world culture and video game fantasies and the need for greater active cultural awareness.